CAPCO
Hello London

During the pandemic, as the first lockdown looked to be coming to an end, Capco (the property company in possession of the Covent Garden estate) wanted to welcome back visitors with messages of positivity in the form of art installations and commercial offers.

The exuberant pallet and kinetic graphics of this campaign were intended as a beacon to Londoners, heralding a triumphant return to normalcy in the summer of 2020. Unfortunately Covid had other plans and the world wouldn’t open up for another year. So while this campaign never made it past the early stages it was a brief glimmer of sunshine.