RNBT
Rebrand

Working closely with the Mission strategy team, I rebranded The Royal Naval Benevolent Trust as part of a campaign to encourage younger servicemen and woman to take advantage of the charity.

The clean lines and simplified form of the logo give it a more contemporary feel and make it more impactful in today’s digital landscape. While the fouled anchor topped with the Naval crown, as an enduring symbol of the Royal Navy, root it firmly in legacy and tradition.